When Physicians Plus chose to align solely with one provider group, they saw a decrease in membership. The company decided to turn the situation around by dramatically expanding access of their plans.
Offering the broadest network in the area was a dramatic move that set up Physicians Plus for a major competitive advantage. However, there was lingering skepticism in the community.
We created an integrated campaign that features skeptical people who think Physician Plus claims are too good to be true—right up until they hear that the claims are backed by a guarantee. This guarantee not only assuages any skepticism the public still has—it also highlights how amazing the benefits are of going with Physicians Plus health plans.