Wellmark, Hy-Vee, and UnityPoint Health joined join forces to create a unique health insurance option that would help improve the health of Iowans. Wellmark Blue Rewards is an affordable health insurance plan that integrates the coordinated care of UnityPoint Health with the convenience of Hy Vee’s pharmacies.
Like other insurance, there are many features of Blue Rewards, and it’s easy to get lost in the weeds with messaging. One feature stood out as a true differentiator and aligned with the core mission for each of the three brands: Blue Rewards actually rewards members for making healthy choices.
Our “Living healthier has its rewards” campaign positioned Blue Rewards as a truly unique health plan that makes the healthy choice the easy choice. One that saves you money, makes care more convenient and awards you points you can use on rewards. That’s why it’s healthier insurance.