The perception of Iowa is that it’s an agriculture state. There is no denying that it is. The problem is the decision makers who decide where to locate, expand or relocate their business throw that fact up as an excuse not to consider Iowa.
Iowa is agriculture. Corn is our oil and fuels virtually everything we do. Agriculture is why we're at the heart of the bioscience revolution, why we're strong in advanced manufacturing and why we became a capital for financial services. We call this thriving, diverse business environment an "agronomic ecosystem."
ZLRIGNITION didn’t just claim that Iowa was great for business. We built our case around the facts. To make the facts even more relevant to the audience, we targeted ads and messages to specific industries that thrive here: biosciences, advanced manufacturing and financial companies.