Iowa State University

  • Derek – TV Spot
  • Cassidy – TV Spot
  • Mall Kiosks
  • Print Collateral
  • Jordan Creek Mall Stairway Graphics

The Work

The Challenge

ZLRIGNITION initiated a major rebranding effort on behalf of Iowa State University to increase student enrollment to match infrastructure.

The Smart

Brand planning research found that the Iowa State University environment and experience is what made it attractive.

The Bold

We positioned the college experience at Iowa State University as a great adventure. One where students discover their passions, explore their interests and become the person they were destined to be.

"Enrollment has broken records several years in a row and internally, administrators and directors have embraced our student experience
brand as an 'adventure,' making the 'Enjoy the Adventure' campaign more fully integrated into university decisions and policies."
– Carole Custer, Director, Office of University Marketing

The Results

31% increase in enrollment from 2006 to 2013