Wellmark offers a variety of added value benefits to their 2 million+ membership. These programs and services are provided to help members make smart health care choices and help them get the most use out of their health insurance. One of these added value benefits is Blue365®, where members have access to exclusive deals and discounts on name brand health and wellness products.
Wellmark does more for its members. In addition to providing health plans and covering claims, Wellmark offers added value services like Blue365 that show they care about their customers and are committed to their health and well-being.
A digital campaign that positions Blue365 as “One of the ways Wellmark members get more.” We spread the word with pre-roll video on sites like hulu, takeover pages of news sites, web banners, and print. The messaging educated members on the many benefits available to help keep them healthy and directed them to the website to sign up.