UnityPoint Launch

ZLR Helps Iowa Health System Become UnityPoint Health

ZLR Helps Iowa Health System Become UnityPoint Health

Rebranding is a huge undertaking for any organization. Imagine the complexities of rebranding a $3 billion organization with 24,000 employees, over 280 medical clinics, relationships with 29 affiliated and rural hospitals and six home health care businesses. Consider also the brand needed to tell the story of an organization that has grown to become a national leader in transforming the way health care is delivered – from a system that treats people when they’re sick to one that helps...

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