Marketing your CSR program as an integral part of your brand.

A new corporate insurance: Do good and talk about it. In detail.

A new corporate insurance: Do good and talk about it.  In detail.

Here at ZLRIGNITION we’ve enjoyed seeing national brand work which focuses on corporate social responsibility (CSR). Just this week, AdWeek featured Pantene’s efforts to bolster women’s image in American culture as unapologetically equal to their male counterparts. The ad had nothing to do with its shampoo and everyone loves it.

It’s true: The research is mixed on whether or not CSR marketing has immediate returns. It will likely strengthen affinity for current...

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Content is king, but video reigns supreme

There’s nothing quite like the art of storytelling in a visual medium.

There’s nothing quite like the art of storytelling in a visual medium.

When you want to communicate emotion or humor or illustrate a complex idea, video is often the most effective way to do it. For the last several years ZLRIGNITION has been helping our clients create short, dynamic videos that enhance their web content or enliven trainings and conferences. With a videographer/animator and a former reporter on staff, ZLRIGNITION can help you simplify and sell your key messages in a...

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